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1 The Haven,Whitby, Porirua
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P: 04 234 7777
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M: 021 0264 7580

Safe. Modern. Skilled.

Operating since 1965, Titan Cranes provides crane hire services throughout New Zealand. Their fleet consists of over 60 modern mobile and crawler cranes, with a lifting capacities ranging from 5 to 500 tonnes.


As crane hire and heavy lift specialist we wanted to leverage off its core business, and design an identity that reflected Titan’s heavy-duty history (operating for almost 60 years). The logo combines a stylised cog and lifting hook, in a simple no-nonsense, but clever identity – something of an iconic symbol.

  • Strategy

    Design direction

  • Design

    Logo, Visual identity, Digital & print adverts, Display banners

  • Client

    Titan Cranes Ltd

Before After

From the collective
desk of tangerine.

Creative design

— Tangerine


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.