Safe. Modern. Skilled.
Operating since 1965, Titan Cranes provides crane hire services throughout New Zealand. Their fleet consists of over 60 modern mobile and crawler cranes, with a lifting capacities ranging from 5 to 500 tonnes.
Task
As crane hire and heavy lift specialist we wanted to leverage off its core business, and design an identity that reflected Titan’s heavy-duty history (operating for almost 60 years). The logo combines a stylised cog and lifting hook, in a simple no-nonsense, but clever identity – something of an iconic symbol.
Creative design
— Tangerine
We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.