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Share. Support. Grow.

Legal Executives New Zealand Rāngai Hāpai Ture o Aotearoa (LENZ) is a professional body established in 1975. It governs the registration and conduct of Registered Legal Executives in Aotearoa New Zealand.


Promoting unity, cooperation and mutual assistance among legal executives. We were charged with upgrading the existing (but outdated) identity. Established almost 5o years ago, LENZ is a modern and inclusive professional body and wanted an image to better reflect the institute and its membership base – supportive, connected, approachable and energetic.

  • Strategy

    Brand direction, Design platform

  • Design

    Logo, Visual identity, Stationery, Banners, Microsoft templates, Website & magazine ideation

  • Client

    Legal Executives New Zealand (LENZ)


The organisation has a vision of enhancing the professional status of Legal Executives. It is made up of registered members, affiliates and fellows of the institute.

Gathering design direction from a member survey, the symbol is constructed from three strands, reminiscence of harakiki, which loop and weave together – with each strand representing the organisations aim to share, support and grow.

The stylised L and E embedded into the symbol pays homage to, and directly reflects the long history Legal Executives and the institute have in Aotearoa New Zealand. This is supported with the inclusion of a new Māori name.


From the collective
desk of tangerine.

Creative design

— Tangerine


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.