Tangerine Design

DESIGN

Te Pahi: Community gets on board for Porirua school kids.

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THINKING

Kansas City BBQ: Creating a kiwi face for an american-style BBQ restaurant.

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PEOPLE

Treaty X30: Translating the Treaty of Waitangi into thirty languages for all New Zealanders.

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Hello Everyone,

We are a creative team producing compelling designs and digital experiences.

It’s never been harder to be noticed. Claims, counter-claims, noise, clutter, confusion… today, everybody’s competing for the attention of an increasingly inattentive and visually bombarded public. Getting noticed is now more important than ever. It’s also way more difficult. That’s why we’re about just one thing: getting you seen in a must-see world. If that appeals, let’s talk. Call 04-234 7777.

Seeing is believing

We’re about delivering what’s not expected, in the best sense of that idea.

stephen

design director

Creative control freak – in a nice way. Likes to tackle the serious business of good design – and (hopefully) inject some humour along the way.

kirsten

senior designer

Crafted creativity – has an eye for the smallest detail – which makes a big difference during the creative process.

Luke

senior designer

Design thinker – it’s the vision that takes you. Likes to understand the ‘big picture’, before he draws the ‘not-so-little’ pictures.

rachael

business manager

Since the creation of Tangerine has her finger on the pulse. Generally knows what’s happening, and what order it’s meant to happen in!

bruce

number cruncher

Story teller – ensures there’s an interesting anecdote for every occasion. An endless memory for the obscure and eccentric.

Services

Getting noticed. Creating advantage.

Believe

Seeing is believing – and believing is everything. Every job is another opportunity to build the faith.

Think

We’re all about thinking laterally and boxing clever to create difference and achieve value.

Design

We believe powerful brands need to be built – ‘ground up’, they don’t just happen.

Deliver

We’re about delivering what’s not expected, in the best sense of that idea.

What's Important

We're genuine. We're honest, straight-up, approachable, down to earth.

No prima donnas. No throwing the toys out of the sandbox. No flashy cars, capped teeth or OTT egos. We listen, always. We dig as needed. We take ownership of what’s important to you. We care about your success, your brand and your reputation. You can trust us absolutely.

Inspiration Point

Inspiration is everything.

We’re always looking for ways to inspire and to be inspired. We’re all about thinking laterally and boxing clever to create difference and achieve value. Breathtaking but real is our mantra.

What It Means

We means ''with''.

It’s about bringing viewpoints together, blending perspectives, sharing experiences and knowledge, collaborating to make must-see design happen. We believe in the power of shared purpose.

What Matters

Small's OK.

We’re happy being a small firm. We like working alongside each other and with you in a sharing and individual way. It ensures we stay focused and loyal and that we never stop caring.

What To Expect

We're about delivering what's not expected, in the best sense of that idea.

No pat answers, no formulae that you’ve seen a million times before. We’ll bring you interesting, intriguing stuff that gets people’s attention, addresses your very real business issues and gets you the result we’re all looking for.

Brand strategy

Getting noticed is now more important than ever.

It’s also way more difficult. That’s why at Tangerine we’re about just one thing: getting you noticed in a must-see world. We believe powerful brands need to be built – “ground up”, they don’t just happen. We’ll eliminate the guesswork, start to tell your “story”, and build a powerful brand that will forge a unique place in the market and in the mind of your customer.

Visual identity

Design has power.

Call it a logo, a brand, a mark… in every instance a solid strategic understanding and the very sharpest design “know-how” are the key elements to creating a unique identity, that’s built to last. Colour, typography, imagery, graphics – each ingredient plays a vital roll in both the internal nature and outward appearance of your brand.

Communication

Communication is about connection.

Consider any of the following; marketing materials, an annual report, business cards and letterhead, or a comprehensive literature system – these are all fundamental extensions of your brand. Every communication initiative is an opportunity to create maximum impact, an opportunity to build the faith, an opportunity to deliver on your promise at every turn.

Web

Making your on-line presence consistent with your brand.

All aspects of our online work are brand-driven. It’s an environment where you have no opportunity to directly interface with your customers one-on-one. You need to be compelling enough to attract them to your site, make them want to stay, and then sell them on your brand – completely.

Environmental

Its the attention to detail that really counts.

It’s a must-see world. So whatever the size, whether it’s out-doors, on-walls, in-stores, wherever there’s human interaction, your brand needs to stand out and get noticed. Sure, we can scale your logo up big, or shrink it down small – it’s our ability to work at a human scale that really counts.