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From darkness to enlightenment.

Ministry of Education – Ka Hikitia, an education initiative focusing on the development and implementation of a long-term strategy around Māori learning. With the overarching strategic intent of ‘Māori enjoying education success as Māori’.


We were selected as the provider of design and production services within the Ministry, focusing on the development and implementation of Ka Hikitia, the Māori education strategy. Our task was to develop a look and feel specific to Māori, for Māori – an opportunity to deliver a message, that as much as it is about moving forward, it’s about moving up.

  • Strategy

    Design direction

  • Design

    Visual identity, Awareness comms, Stakeholder reports, Publications, Display banners, Social media

  • Client

    Ministry of Education | Te Tāhuhu o Te Mātauranga


Māori are enjoying and achieving education success as Māori, as they develop the skills to participate in te ao Māori, Aotearoa and the wider world.

We collaborated with the whakairo (carving) class at Whitireia, working together to develop a motif that would be the signature icon for Ka Hikitia. The final design was accompanied by a sound clip and a transcription of it’s meaning completing the tohu (treasure). 

To wrap around the tohu we created an overarching visual identity and poutama design from which all publications and reports would have the ability to meaningfully connect with stakeholders at all levels.

Before After

From the collective
desk of tangerine.

Creative design

— Tangerine


— Michael Anstis


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.