Āpiti Hono, Tātai Hono.
He mokopuna koe nā Rāhiri, he mokopuna nāku. To connect and reconnect our sacred bloodlines, if you are a descendant of Rāhiri, you are my mokopuna.
Task
Our whānau at Te Rūnanga-Ā-Iwi-Ō-Ngāpuhi asked us to design a logo to brand a recent roadshow, seeking unity and a shared vision across the Ngāpuhi takiwā. Āpiti Hono, Tātai Hono symbolises the sacred convergence of the Ngāpuhi lineage where whānau, hapū, and tūpuna intersect in a narrative of unity and heritage. This theme embodies the aspirations for transformational change across the Ngāpuhi group, underscoring the importance of their people as the greatest and most invaluable asset.
We envisioned a unique logo, delivering a dynamic and consistent face to the roadshow, to be easily applied to combined kaupapa (social media platforms and the annual report). The manu aute (kite) heads the identity. The typography is crafted and interlinked, symbolising unity and shared vision. The graduated colour blend represents the Rūnanga Group – a collective of four organisations who represent the interests and aspirations of more than 125,000 people who identify themselves as Ngāpuhi.
Creative design
— Tangerine
Animation
— Luke Toth
We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.