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Empowering women leaders.

Melanie Beirne is the inspiration behind Women Step Forward (Wāhine Mā Rere Ki Runga). She offers millennials a pathway to upper or higher management, through networking, mentoring and workshops. “Our values inspire us to do what we do, Mā te huruhuru ka rere te manu – with feathers a bird can fly”.

Task

Working closely with Melanie, our project scope included the design and development of the visual identity followed by the launch of her website. A new logo and vibrant and invigorating colour scheme were used to establish the look and feel. Our aim was to portray a tone and manner that is professional and credible – and reflect and directly appeal to a millennial client base.

  • Strategy

    Design platform

  • Design

    Visual identity, Stationery, Banners, Training resources, Swag, Website

  • Client

    Woman Step Forward

Before After
USER EXPERIENCE UI/UX

Empowering and shining
the spotlight on our next
generation of women leaders.

Our approach to the website was to feature Melanie. As the ‘face’ of Women Step Forward we wanted to infuse her inspirational personality and dynamism. The visual interface is purposely brand-driven, with a strong vibrant colour-scheme used to integrate and align her ever-increasing product offerings and training programs.

The final site design is highly flexible. It allows client-accessible content edits, upload of videos, and online blogging while maintaining the integrity of the visual interface.

Deployed on WordPress

THE TEAM

From the collective
desk of tangerine.

Creative design

— Tangerine

Web development

— Tangerine

LET'S COLLABORATE

Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.

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