Empowering women leaders.
Melanie Beirne is the inspiration behind Women Step Forward (Wāhine Mā Rere Ki Runga). She offers millennials a pathway to upper or higher management, through networking, mentoring and workshops. “Our values inspire us to do what we do, Mā te huruhuru ka rere te manu – with feathers a bird can fly”.
Task
Working closely with Melanie, our project scope included the design and development of the visual identity followed by the launch of her website. A new logo and vibrant and invigorating colour scheme were used to establish the look and feel. Our aim was to portray a tone and manner that is professional and credible – and reflect and directly appeal to a millennial client base.
Our approach to the “Women Step Forward” website was to showcase Melanie and infuse her inspirational personality and dynamism. We intentionally designed a brand-driven visual interface with a strong, vibrant colour scheme to integrate and align her expanding product offerings and training programs.
The final site designs are highly flexible, allowing for client-accessible content edits, video uploads, and online blogging while maintaining the integrity of the visual interface.
Deployed on WordPress
Melanie approached us to create a new website that effectively showcases her leadership, speaking and training abilities. We utilised the vibrant colour scheme developed for Women Step Forward to maintain visual consistency with her existing and new audience.
Deployed on WordPress
Creative design
— Tangerine
Web development
— Tangerine
We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.