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1 The Haven,Whitby, Porirua
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P: 04 234 7777
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M: 021 0264 7580

Lead and illuminate.

Whitireia is named after the Whitireia maunga (mountain) of Titahi Bay – the mountain that Ngāti Toa Rangatira identifies with, the highest mountain in their rohe. From its inception in 1985 Whitireia has a proud history of fostering partnership, with the community, with ākonga, with the workplace and connecting with the national arena.


Our task was to create a visual identity that reflected both the history (hītori) and distinctiveness (ahureitanga) of Whitireia. An identity that would signify the relationships that Whitireia fosters. It is inclusive and local while showing the substance, scale and success as a regional leader. Learning together. Transforming lives. Te ako ngātahi. Te whakaahua kētanga o te tangata.

  • Strategy

    Brand platform, Design direction

  • Design

    Logo, Visual identity, Publications, Campaigns, Environmental, Signage

  • Client

    Whitireia New Zealand


Together, we will lead and illuminate our communities through tertiary education.

Working closely with the internal Marketing team, and through a rigorous stakeholder feedback loop, we developed a dynamic and eye-catching logo – something that Whitireia could ‘own’, and push-out into the marketplace with confidence and pride.

As long-term brand champions we were tasked with ensuring visual communications were consistent and inline with the brand guidelines, across print, online, environmental and signage applications.

The team

From the collective
desk of tangerine.

Brand story

— Whitireia

Creative design

— Tangerine


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.