Get In Touch
1 The Haven,Whitby, Porirua
[email protected]
P: 04 234 7777
Work Inquiries
[email protected]
M: 021 0264 7580

We’ve got your measure.

The Measurement Standards Laboratory of New Zealand (MSL) is New Zealand’s national metrology institute. Metrology services (the scientific study of measurement) are essential to innovation and growth and are critical for New Zealand to be a technology-driven economy.


We were tasked with designing a new logo and accompanying visual identity for MSL that reflected it’s position as New Zealand’s national metrology institute. Its primary responsibility is to provide measurement standards in accordance with the International System of Units (SI). At the core of the logo is a stylised icon of New Zealand, constructed of seven vertical bars. Each bar represents one of the seven international units of measure.

  • Strategy

    Brand direction

  • Design

    Logo, Visual identity, Company profile, Microsoft templates, Web assets

  • Client

    Measurement Standards Laboratory of New Zealand.


From the collective
desk of tangerine.

Creative design

— tangerine


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.