Reflecting on 50yrs.
The Royal New Zealand College of General Practitioners sets and maintains education and quality standards and support their members to provide competent, equitable care to their patients. Why they do it? To improve health outcomes and reduce health inequities.
Task
We were asked to design and produce this year’s Annual and Summary Reports – honouring 50 years of the College. These reports review the College’s progress and initiatives over the past year, from improving health equity, education excellence to supporting members. Stories and data are presented through a range of infographics and photographs of members to illustrate the College’s positive impact.
The look and feel of the Annual Reports follow closely the newly established brand guidelines. They feature a series of stacked tāniko patterns, building strong brand recognition. The colours reflect the energy and expertise of the College, with full-page photography featuring ‘GPs in action’. As an embellishment gold foil was used on the covers, as a nod to the College celebrating 50 years.
Creative design
— Tangerine
We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.