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From our family to yours.

Chris Martin and his family produce eggs for the discerning Singaporean market. They live in Wairarapa and are all about taking care of our environment while practising sustainable farming. They pride themselves on allowing their hens to roam free, live happily and produce excellent, healthy, nourishing eggs.


We wanted to portray the ethos of free range eggs, produced on a small New Zealand farm, by a family that care. As a way of endorsement, our approach was to ‘personalise’ the brand. Featuring Chris and his family we created a visual identity capturing the landscape, with open-air imagery and colour scheme that people can trust and know that it’s real.

  • Strategy

    Brand direction

  • Design

    Logo, Packaging, Website UX/UI, Social media

  • Client

    Finest Foods International Limited


To build a website that reflects a kiwi family’s passion for free-range eggs.

The user interface is fresh and simple and reinforces the ‘realness’ behind the brand story. It shows images of the actual farm and real images of the family that are Family Farm Eggs.

A QR code leads customers (who may well be standing in a Singaporean supermarket) from the packaging sitting on the shelf to the website where they can trust the eggs are grown in New Zealand, with healthy, ethical and traceable standards.


From the collective
desk of tangerine.

Creative design

— tangerine


— Adrian Heke


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.