From our family to yours.
Chris Martin and his family produce eggs for the discerning Singaporean market. They live in Wairarapa and are all about taking care of our environment while practising sustainable farming. They pride themselves on allowing their hens to roam free, live happily and produce excellent, healthy, nourishing eggs.
Task
We wanted to portray the ethos of free range eggs, produced on a small New Zealand farm, by a family that care. As a way of endorsement, our approach was to ‘personalise’ the brand. Featuring Chris and his family we created a visual identity capturing the landscape, with open-air imagery and colour scheme that people can trust and know that it’s real.
The user interface is fresh and simple and reinforces the ‘realness’ behind the brand story. It shows images of the actual farm and real images of the family that are Family Farm Eggs.
A QR code leads customers (who may well be standing in a Singaporean supermarket) from the packaging sitting on the shelf to the website where they can trust the eggs are grown in New Zealand, with healthy, ethical and traceable standards.
Creative design
— tangerine
Photography
— Adrian Heke
We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.