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1 The Haven,Whitby, Porirua
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P: 04 234 7777
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M: 021 0264 7580

Kai for people, Kai for Life.

Titahi Food with Freedom originates from the coastal town of Titahi Bay, where the community has a rich cultural history of gathering and sharing food.


We created a look and feel that would capture the love of gathering together around great-tasting food. Our approach was bold and simple, just like their kai. Made in small-batches, hand-made and free of gluten, dairy, cane sugar and unhealthy fats. Kai for people, Kai for Life.

  • Strategy

    Brand platform, Design direction

  • Design

    Visual identity, Art direction, Packaging, Vehicle graphics

  • Client

    Titahi – food with freedom


To provide delicious, healthy food that promotes wellness and supports local whānau.

The logo relies on a strong typographical approach, distinctive and welcoming. The stylised ‘A’ is reminiscent of a pataka (storehouse), where the horizontal post (papa kiore) leads into the store were foods like kumara and seeds were kept safe.


From the collective
desk of tangerine.

Creative design

— Tangerine

Product photography

— Juliet Watterson


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.