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A knowledge wave.

‘Taipari’ references the surging interest in te reo Māori and Māori knowledge and expertise in the corporate and education sectors. This ‘wave’ is depicted in the Taipari logo, designed by Kawariki Morgan.


As a provider of high-quality Māori language education, research, and strategic advice, Taipari needed designed communications that would reflect their business and their wairua (spirit). Their work supports excellent outcomes for their clients with meaningful impact for the kaupapa and communities they serve.

  • Strategy

    Brand direction

  • Design

    Styleguide, Website, Publications

  • Client

    Taipari Limited


Taipari are trusted advisors to public and private clients across a range of projects, from evaluation to strategic development.

We collaborated with the Taipari team and weaved together a visual identity platform – the logo (by Kawariki Morgan) and a set of tohu designs (by Nā Raniera McGrath ) with an overarching document system, that ensures a cohesive look and feel across their communications, reports and website. 


From the collective
desk of tangerine.

Creative design

— Tangerine

Logo design

— Kawariki Morgan

Tohu design

— Nā Raniera (Dan) McGrath


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.