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Phasing out problem plastics.

Plastic waste is one of our generation’s greatest environmental challenges – regularly ending up in landfills or the ocean. To back up this global challenge Aotearoa New Zealand has taken the initiative to phase out these plastics.


To support Aotearoa New Zealand’s move towards a low-waste, circular economy, we’re banning a range of hard-to-recycle plastics and single-use items. A public awareness initiative ‘plastic phaseout guidance’ was implemented to alert and inform people of the intended changes.

  • Strategy

    Design direction

  • Design

    Infographics, Online & print communications, Social media

  • Client

    Ministry for the Environment


As it turns out, some plastics are not so fantastic. It’s our time to change.

As part of the initial public awareness campaign, we were tasked with designing a series of communication materials for print and online use that highlighted the single-use products being banned and their friendlier alternatives.

Design elements were integrated with the use of icons and a prominent illustrative approach, with a rich and textured aesthetic – offering a look and feel that is relatable and engaging.


From the collective
desk of tangerine.

Creative design

— Tangerine


— Isobel Joy Te Aho-White

Lineart icons

— Tangerine

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about our next project. We’re about just one thing: getting you seen in a must-see world. If that appeals, let’s talk.