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With patience we learn to adapt.

The New Zealand Cerebral Palsy Register is a confidential database about people with Cerebral Palsy.

The Register has taken a number of steps to achieve their aim of honouring the principles of Te Tiriti o Waitangi. This included a whakatauki (gifted by the late Sir James Henare) and a te Reo Māori name for Cerebral Palsy – Hōkai Nukurangi (by Keri Opai).


Our task was to express the essence of ‘Hōkai Nukurangi’ (Cerebral Palsy). Whether traversing the earth (nuku) in body or traversing the sky (rangi) in mind and spirit, a person adapts to different environments, utilising the means and abilities that are appropriate to them – Keri Opai.

  • Strategy

    Brand direction

  • Design

    Logo, Visual identity, Microsoft templates

  • Client

    New Zealand Cerebral Palsy Register


Cerebral Palsy – Hōkai Nukurangi, to achieve what is important to you.

We took the essence of Hōkai Nukurangi and the spirit of a bird adapting to different environments and created a cohesive set of graphic elements, from the ‘wing’ inspired logo to a series of modular terrain patterns that talk directly to the everyday obstacles that people with Cerebral Palsy face, adapt, and overcome.


From the collective
desk of tangerine.

Creative design

— Tangerine

Brand story

— Keri Opai


— Sir James Henare


Like what you see?

We’re a team of creatives – excited about our next project. Seeing is believing, and believing is everything. That’s one reason of many we’re not called beige.